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It's a brand Italianof excellence in men's fashion, whose birth in 2005 represents the realization of a personal dream rather than a great entrepreneurial project.
It is the achievement of an important stage in the life path of its designer and creator. It's not too much to say thatI will rejoiceis the result of a journey led by a personality who has always made fashion his daily bread.
After a childhood and adolescence spent among the most popular world-famous brands within the Neapolitan family business, Naples, a city in which the word "fashion" has new life every moment, will allow the father toI will rejoiceto breathe an air rich in countless stimuli and to come into contact with rare sources of inspiration.
It will therefore be precisely between 2000 and 2001, in the frenzy of the Neapolitan streets, that an idea cultivated for some time will begin to take shape: perceiving with one's senses the intensity with which Italian taste, style and quality are admired everywhere , so much so that it acted as an input to the creation of a completely brandMade in Italy, who was a bearer of that Italian spirit and that culture of design in which he had been lucky enough to grow up.
In this sense Joyrò will be the result of a few years laterdevotion, study and research.
When the brand comes to life it is given a name, imaginative and of foreign origin. Its design honors a specific requirement: to be of “international scope” and express a slight detachment from classical production; respect the contamination from Neapolitan fashion trends, undergone by the collection itself, mixed with the Campania tradition.
It was born exclusively as a men's fashion brand, addressing an adult target both through clothing and accessories (bow ties, braces, belts, etc.).
Continuous research in the sector and the desire for experimentation have led to the birth of the Versatile line with a preponderant and independent characterStreetwear. Designed for a young male audience, it is characterized by an informal, flexible, eclectic personality inspired by the new international urban context.
STYLE
Design and style , quality of the yarns and materials, refinement and obsessive care in the workmanship, everything that characterizes the garments tells in detail the personality of its collections: Joyrò in all its lines, manifests itself as a meeting point of past and future.
The collections, in absolute contrast, are inspired by the Mediterranean atmosphere and nuances, by Fellini's films, thus assuming an indelible retro imprint that is at the same time contemporary. Each garment is a manifestation of creativity, intuitions and rediscovery. The 50s , 60s and 70s , the era in which fashion discovered its potential, are his main source of inspiration.
It is starting from this mood that the brand wants to express " art that becomes fashion ": optical prints sometimes come alongside refined lines, patterns inspired by the abstractionism or geometry of the 60s dominate or, again, the design wallpaper from the 1930s suggests an alternative modernity.
This care and attention to detail ensures Joyrò garments a prestigious position in the panorama of the big Italian brands.
STRICTLY MADE IN ITALY
"WE ARE PROUD OF IT"
It is a question of etiquette, identity and ethics.
Joyero is a Made in Italy brand. The authentic Italian style is found in the creation of the single garment in an extensive process, which starts from the selection of the fabrics to the finishing of the single detail. It is the result of a meticulous and accurate artisan process that is born and develops in our company and is a guarantee of belonging and quality.
Our origins, our roots are an essential heritage of our know-how.